19 crimes wine label app11/28/2023 ![]() Check out the female leader of a gang of thieves, Jane Castings, who talks of grit and fronts 19 Crimes’ first white wine. Hear from The Banished Dark Red, James Wilson, on his creed to “fight ‘till the end,” taking a swig straight from the bottle (because rebellion is contagious). You can download the 19 Crimes app via the Apple App Store and Google Play Store and snap a shot of your criminal, watching as they come to life in their vintage mugshot to tell the story of their crime. Think of convicts talking to each other from their labels, telling new stories - there are almost no limits.” The next step is actually building in new ways of interaction with the wines. “We saw such a positive response to our first three wines with AR labels that we actually brought the AR technology to the whole 19 Crimes line of wines,” adds Altmeyer. “Now, no matter if you’re opening a bottle of The Warden or our new wine, The Uprising, you can find a new convict and interact with the wine. But in the case of 19 Crimes, it makes total, complete, fantastic sense. Don’t be surprised if, come spring 2018, you see every beer, whiskey, and pinot touting their own AR app. That’s because 19 Crimes is one of the first wine or spirits brand to jump on the AR bandwagon ( Patron tequila being another). These wines are bold, smooth, and come to life under your smartphone. Those lawless who survived at sea went on to become pioneers in the frontier penal colony we know fondly as The Down Under. The men (and women) adorning the 19 Crimes labels were punished to “transportation” at the start of 1783 for committing at least one of the 19 crimes. It has been voted top new brand by many in the industry.If you haven’t seen the bottles of wine labeled with vintage mug shots of former criminals turned Australian colonists, you need to go to the store and look for it now. 19 Crimes are one of the most talked about new wine labels in the industry this past year. By bringing a story to life, the brand becomes more exciting, and we become curious. ![]() Yes, wine is an artisan endeavor, but for most of the population, it is another beverage option on the shelf. ![]() The product (a bottle of wine) becomes a captivating story, and you want to know more. Watch the label come to life in this video.Īn app like this might appear to be a gimmick, but when it gets you engaged with a brand, it takes a bottle of fermented grape juice and turns it into an experience. Novelist uses this technique to get us to care about someone who is evil, but whose backstory helps us understand the difficulty of their life. We want to meet Luke Skywalker as a child or understand what happened to a character we grow to love. Movies have prequels to help deepen our connection to the characters. That’s pretty fantastic awareness for a new brand out of the gate. TWE says they had one million downloads of their app and a Facebook video seems by 19 million consumers. When A Label Speaksīrands need to draw us in and engage us. Like characters in a play or movie, the more depth and dimension they have, the more we are intrigued. James Wilson reads from his “Voice from the Tomb” Jane Castings pleads for mercy from the judge who sentenced her to hard labor. John O’Reilly talks about his trip to Australia through his poetry. Each story is true and draws you into their world. Treasury Wine Estates is using an iPhone app to have their 19 Crimes wine brand have their labels tell you their story. Each label shows a British convict who was sent to a penal colony in Australia in the eighteenth and nineteenth century. Most of us marketing finks will tell you that branding is all about the backstory.
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